| Fast fashion is slow, who will take over China's clothing retail market? |
The younger generation gradually become the main consumer, their spending habits will determine the rise of the brand
The next 25-45 years the middle class will become the main force of consumption, they can be divided into three categories: the importance of the commodity quality of personality high-end crowd, the new network economy people, the courage to try new things, willing to share the opinion leaders.
Emerging brands are more able to meet the needs of new consumer demand, the opportunity to emerge
The product of the brand of new industry around the consumer demand, with enough time to study the consumer. Traditional thinking and the traditional way of thinking the opposite way, first study the consumer, then find the resources to find a channel, and finally do a good job positioning.
So, what kind of clothing brand will have obvious advantages in the market?
The new generation of the main consumer clothing brand has the following pursuit:
Not satisfied with a single retail, to provide a variety of fresh experience store;
The choice of clothing style, pay more attention to personality, niche brands can also obtain high loyalty;
The young people turn the movement into a trend, and in the movement also must persist the fashion;
From the "customer" to "fans", is willing to interactive strong, high participation in the activities of the fans pay;
What kind of clothing brand in the market will win the market? They do in the style characteristics, innovation model, experience to upgrade what integration and innovation?
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