| Real shopping experience poor struggling light luxury brands began to hunger marketing |
When you take three thousand or four thousand dollars to buy a new bag, you will find that now the choice is much more than five years ago.
Around 2012, light luxury concept began to pop up in china. Its English is luxury affordable, that is "affordable luxury". Although there is a "luxury" name, but it is more like a fashion concept, first consumers to buy light luxury brands, to within their own consumption capacity or slightly high range, enjoy the brand-name products, get satisfaction.
One of the leaders since Needless to say, this needs to capture the Coach earlier than anyone. In 1990s, Coach opened a flagship store in New York's Madison Avenue, selling office workers loved: practical, generous, but also much cheaper than those big.
This service to work women's brand has since emerged, representing the world has opened a shop: Kors Tory, Burch Michael and Spade Kate. The expansion of these brands extends from Europe to Asia, and now they are also the first to take the lead from the cradle, and then spread to Asian markets (especially China). Taking into account the rapid expansion of these brands from 2015 to 2012, and now the store and efficiency as the leading dealer network has become a burden.
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