| Mr. Fu: why 2016 garment industry is so hard? |
Everyone in the clothing industry, said the unprecedented severe winter, so what is the specific situation? I see or understand the local phenomenon is this:
1 clothing shop no one; the side do retail management friends, are complaining about a topic - no guests, one day to open a 3, 5 single that is already a good business, not open every day is the norm;
2 brands of a large number of closed shop; everywhere came a large area closing message now heard a closed shop in which hundreds of brands, is not surprised, because there is a closed shop in thousands of;
3 large shopping malls retreat; following the Pacific department store next determine the withdrawal from Shanghai of Huaihailu Road, Nanjing West Road's "carry handle" CITIC Pacific, a large number of brand withdrawal, August 27th, Qingdao sunshine department store closed in August 31st; Chongqing the Mixc Parkson Shopping Center is closed; in September 1st, Dalian Jiuguang Department Store closed...
4 personnel diverted from clothing; circle of friends can see, a lot of clothing workers diverted, since the WeChat circle of friends of the 6 and 7 years ago, this phenomenon is seen for the first time;
These 4 phenomena are actually the logical relation, because no one large number of shops, goods sold, shop employee performance even can not feed, it would have to close up the shop closed shop, here is not only stores, or stores and shopping centers of the store, so there have been Chegui and tide department store closed, how do withdraw after the store shopping guide? Looking for a new job? Nobody wants their own ah, how it had to be diverted;
Clothing industry so bad, in the end is what caused it?
We summed up the other is the "Taobao effect" and "rent increases", "weakness" and "lower income" and "vicious competition", and "rough industry" and so on, to see these, we own Baidu, Mr. Fu today just from one angle, to interpret the crisis today's clothing the industry, that is:
"Supply and demand relations"
Mention these four words, you know what I mean, it is now the apparel industry ", only the four pile up in excess of requirement" words, too pale, then chat with you fifteen years ago (around 2001) of the "supply" is what;
The 1 is not enough to sell goods; one of the best 3 brand sales rose X beauty (north north three Mei Er Mei, Mass Phil, the younger brother) before the person in charge of brand operation before and after 2000, Lao Li told me that good business to do what's good, to the factory are not production, big tail ironing ironed just immediately, was sent to the shop, the customer has bought one up, open the packaging bag, ah, or hot, hot finished clothes is not cold, can sell assorted, then who would think of today;
2 the number of brands; 2001, Shenzhen Sun Plaza is one of Shenzhen's most popular department store, the two floor of the brand only 10 or so, I remember ESPRIT, Theme, G2000, U2, fairyfair, Betu, Florence, Ou Shili and so on, about half of the counter is bulk, until 2006, the two best department store I was in Wuxi to see the bulk Island, fifteen years ago, the brand, and even less to fill all stores;
3 department stores; 2001, Shenzhen department store, only friendship city department stores (next to Jin Guanghua), Sun Plaza (East Gate), Tongluowan square (not far from Huaqiang Mau industry) the three best, Haiya department store Dongmen Maoye and secondly, other market performance is very poor, we even in Shenzhen Tongluowan square, saw 2 to 3 stars, respectively, with a bodyguard to my job shop to buy clothes, visible stars when shopping, optional stores and brands, is seldom;
When it comes to these three points, it is to say, 10 years ago, the clothing is very well done, because the supply is less, but don't forget to now, that time when the demand is also very small, a lot of people, a year can not buy 10 clothes, now needs a lot of big. So the above three points is not enough to explain now the apparel industry crisis
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